ALEXISONFIRE Release New Video Familiar Drugs

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ALEXISONFIRE have released their official video for their single “Familiar Drugs”. ALEXISONFIRE teamed up with director Michael Maxxis, who directed, The Northern. Guitarist and Vocalist Wade MacNeil had this to say about the new video.

“Everything came together really fast. Maxxis flew into Toronto with a crew of 4 people, found the plainest room he could and shot us on VHS tape and cellphones in a day. We were all really drawn to the vibe of old punk documentaries and videos from the 70’s and 80’s. We asked for a lo fi, no bullshit performance video and that’s what he delivered.”

Directer Michael Maxxis, talks about his vision for the video

I thought it would be cool to put a very normal woman in this tight space with Alexisonfire performing. She represents the withdrawn and disinterested sales force that is out there moving product to make a buck – regardless of what it is. She doesn’t give a shit about this band or their music – maybe she even thinks it’s stupid. There’s no passion there, so she stands miserably in the background. A nice metaphor for life I think.


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