Think about this. Your favorite band is in town but there are a couple thousand people around you, drenching you with sweat, having to sit through some openers you may not care for, and the band can’t stick around to hang after. We have ALL been there. Touring as we know it for pretty much every band out there worldwide has been the same formula, either you are supporting to tour or headlining, a percentage of people are there to see each band but mostly its collectively the headliner people are there for. So what if each band that tours on a major scale toned it down and did fan friendly shows at a premium? Well, that’s exactly what BC Music artist Emery has done.
The Former Tooth & Nail “screamo” heavyweights have been going since the early/mid 00s and are still going today. Their path is a lot different now though, meaning, they have become independent on their own label and play when and where they want. We reached out to frontman Toby Morrell of Emery for some insight:
Toby: “We have been doing what we think of as premium acoustic shows for over a year only. Basically small, intimate crowd, with a higher ticket. Our fans love it and it’s a way only a limited amount of real fans get to see us. But also we love to play electric shows and to bigger crowds so we thought it’d be fun as hell to honor our fans as well and do a cheap ticket and see if we could pack the places out. We won’t make any money but these folks have helped make us money in the past so we want to just have a good time with them all. We’d love it if they bought some merch as well but regardless they get to walk in the door for $7 and that’s pretty cool for all of us.”
So take this concept and put it to a massive act like Sleeping With Sirens or Pierce The Veil. What if between major headline runs they did a limited 5-10 date run of shows at a premium price with just them, small room (350-500 cap), and after they played just hangout with their fans? This could easily be worked in if many bands pick up on it. Even throw in sites like Kickstarter to fund these tours and to gauge how successful they will be. Either way, this could become something big! While Emery isn’t on the stages that Falling In Reverse or Black Veil Brides are, they are still reaching that loyal core base which is SO important, and potentially paving the way for these other bands to do the same.
Emery has two of these limited full band shows this month in Nashville (2.17) and Atlanta (2.18). These are $7 or $25 for a pre show acoustic set VIP. Tickets can be found HERE.